Produse pentru alimente (2)

Honest Grocer is a startup founded in Kuwait by a pair of entrepreneurial twins. The goal of Honest Grocer is to address the scarcity of healthy canned food products in local markets and to remedy the lack of transparency in labeling by offering exclusively transparent and controlled-origin products. Noticing that many products labeled as "genuine" were actually full of additives, sugars, and preservatives, the two entrepreneurs decided to respond to the needs of more health-conscious customers by offering only products selected based on strict control rules, choosing healthy yet tasty products, free from artificial additives, sugars, GMOs, and largely derived from certified organic sources. In addition to all this, Honest Grocer also aims to provide a wider range of vegan, gluten-free food products suitable for everyone with specific dietary needs (paleo, keto, lactose-free diets).

Starting from the project brief, HENRY & CO. has developed a new coordinated image for the Aroma pastry shop, translating stylistic and sustainability elements into the brand, packaging, and retail design of the venue, enhancing the refinement and authenticity of one of the most appreciated pastry shops in the Verona province. Aroma is a well-known pastry shop in the Verona province with over 20,000 followers on Facebook and boasts a 4-star rating out of 5 from more than 700 reviews. Throughout its years of operation, Aroma has managed to innovate the landscape of Veronese pastry shops with an American approach to pastry, focusing on extreme customization and creative presentation of desserts. Aroma has decided to rely on HENRY & CO. to rethink its image with a new sustainability philosophy: from brand identity to packaging and retail design, HENRY & CO. has redesigned every aspect.