Identitate de marcă pentru startup-ul kuwaitian de alimente autentice
Honest Grocer is a startup founded in Kuwait by a pair of entrepreneurial twins. The goal of Honest Grocer is to address the scarcity of healthy canned food products in local markets and to remedy the lack of transparency in labeling by offering exclusively transparent and controlled-origin products.
Noticing that many products labeled as "genuine" were actually full of additives, sugars, and preservatives, the two entrepreneurs decided to respond to the needs of more health-conscious customers by offering only products selected based on strict control rules, choosing healthy yet tasty products, free from artificial additives, sugars, GMOs, and largely derived from certified organic sources. In addition to all this, Honest Grocer also aims to provide a wider range of vegan, gluten-free food products suitable for everyone with specific dietary needs (paleo, keto, lactose-free diets).